Brand Marketing
Creators: Francesca & Kylia
Brand marketing sits at the intersection of storytelling, partnerships, and cultural relevance. In my current role at Amanda Uprichard, I lead brand marketing initiatives across influencer partnerships, campaign launches, and editorial placements. The focus is simple: ensure every collaboration and campaign strengthens the brand’s identity while driving measurable engagement and growth.
Meet Eleanor
Creator: Hadley Greene
Beyond partnerships, I oversee campaign execution and brand communications tied to seasonal launches and key brand moments. This includes coordinating with internal teams and external partners to ensure campaigns move seamlessly from concept through release, while maintaining a consistent brand voice across digital, social, and editorial channels.
Press placements in outlets such as Editorialist and The New York Times have further supported brand visibility and positioned the brand within a broader fashion and lifestyle conversation.
Creator: Manon De Velder
Alongside day-to-day campaign execution, I helped develop a foundational brand framework used to guide messaging, partnerships, and creative direction across initiatives. The framework established clear voice, positioning, and audience personas, ensuring consistency as the brand continues to scale.
At its core, my work in brand marketing is about connecting product, culture, and community. Whether through creator partnerships, editorial storytelling, or campaign launches, the goal is always the same: build moments that resonate visually, feel authentic to the brand, and translate into meaningful engagement.
Meet Emmett
Creator: Danielle Copperman
Much of my work centers around creator partnerships and talent collaborations. I manage these relationships end to end — from identifying the right voices to shaping the creative direction behind the content. The goal is always alignment: creators who naturally reflect the brand’s aesthetic and audience, producing content that feels organic rather than transactional.
Several of these partnerships have generated tens of thousands of views and strong engagement across social platforms, often driving immediate spikes in product demand following publication.