Brand Marketing
Creators: Francesca & Kylia
Brand marketing sits at the intersection of storytelling, partnerships, and cultural relevance. In my current role at Amanda Uprichard, I lead brand marketing initiatives across influencer partnerships, campaign launches, and editorial placements.
The focus is simple: ensure every collaboration and campaign strengthens the brand’s identity while driving measurable engagement and growth.
Meet Eleanor
Creator: Hadley Greene
Much of my work centers around creator partnerships and talent collaborations. I oversee these relationships from identification through execution, helping shape the creative direction behind the content while ensuring each collaboration aligns with the brand’s visual identity and audience.
The focus is not on one-off placements, but on building relationships with creators whose style and perspective feel naturally connected to the brand. When the right alignment exists, these creators become ongoing ambassadors — allowing the brand to appear consistently and authentically within their world.
Many of these collaborations have generated tens of thousands of views and strong engagement across social platforms, often translating into immediate spikes in product demand following publication.
Creator: Manon De Velder
Beyond partnerships, I oversee campaign execution and brand communications tied to seasonal launches and key brand moments. This includes coordinating with internal teams and external partners to ensure campaigns move seamlessly from concept through release, while maintaining a consistent brand voice across digital, social, and editorial channels.
Press placements in outlets such as Editorialist and The New York Times have further supported brand visibility and positioned the brand within a broader fashion and lifestyle conversation.
Meet Emmett
Creator: Danielle Copperman
Alongside day-to-day campaign execution, I helped develop a foundational brand framework used to guide messaging, partnerships, and creative direction across initiatives. The framework established clear voice, positioning, and audience personas, ensuring consistency as the brand continues to scale.
At its core, my work in brand marketing is about connecting product, culture, and community. Whether through creator partnerships, editorial storytelling, or campaign launches, the goal is always the same: build moments that resonate visually, feel authentic to the brand, and translate into meaningful engagement.